Jamil Morrison’s Digital Marketing Apprenticeship journey
Jamil Morrison, 19, has recently completed a Digital Marketing Apprenticeship at LMP Group. Jamil has received a distinction for his 18-month programme and is now embarking on his journey as a digital marketer.
Prior to his apprenticeship, Jamil has had experience in content creation on YouTube and TikTok, with this apprenticeship being a natural path for him to continue to develop his content creation skills. “I chose to study a Digital Marketing Apprenticeship as I wanted to explore all the ways of marketing and eventually be able to find an area I enjoy the most and specialise within that sector later on in my career” Jamil explained.
Throughout his apprenticeship Jamil had the opportunity to explore different marketing skills including email newsletters, social media, website analytics, customer support, and campaign creation, in the end finding his passion in content creation and SEO.
When discussing his experience Jamil said “The most important skill I have learned from this apprenticeship is SEO. I find it interesting to understand and analyse a website, make text amendments that could potentially improve the search rankings and increase company engagement. This motivates me to further develop my SEO/Website analytics skills and pursue it further into my career”
The varied nature of his apprenticeship helped his passion for SEO, being able to utilise the different elements of his work and identify opportunities further. “Being able to support customers through the live chat system I manage and seeing an increase in traffic on the company’s website by using the right keywords through SEO is an amazing feeling” he continues.
Jamil was supported in his apprenticeship by his tutor, Veronique “She was consistently there for me, offering guidance and encouragement, and her belief in my abilities helped me throughout my apprenticeship” Jamil shares.
When asked about Jamil’s apprenticeship Veronique said:
“Jamil’s LMP Apprenticeship journey has been outstanding, marked by impressive progress over the past 18 months that significantly boosted his confidence. He has surpassed all expectations, honing his knowledge and skills across all competencies. Jamil elevated engagement across LMP social media channels by creating visually immaculate posts on Canva that resonated with the LMP audience. His SEO and Analytics skills are exceptional, as showcased in his exquisite apprenticeship portfolio. Consistently embodying LMP values such as Compassion, Taking Action, Being Inspiring, and Ensuring Equality in his interactions with colleagues and stakeholders. Finally, he completed his apprenticeship with three distinctions and received superb feedback from the external assessor. Jamil has a great future in Digital Marketing and Content Creation.“
Jamil is hoping to take all his learnings and skills from the apprenticeship in pursuing a career in the marketing industry continuing to grow and sharpen his marketing and analytical skills.
