Use data and creativity to connect brands with audiences and achieve marketing objectives
The primary role of a Multi-Channel Marketer is to define, design, build, and implement campaigns across various online and offline platforms to drive customer acquisition, engagement, and retention. A Multi-Channel Marketer typically works as part of a team, handling straightforward elements of the overall marketing plan or campaign, working to marketing briefs and instructions to help grow your organisation's presence across multiple channels.
Duties:
- Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations, e.g., marketing campaign, market and customer intelligence research, communicate and present to stakeholders, agencies and internal teams.
- Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
- Use research data to inform marketing decisions, targeting, planning, delivery.
- Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met in order to achieve marketing objectives.
- Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation including sustainability of hard copy and digital campaigns, e.g., storage and organisation of marketing materials, administering creative asset management systems, recycling/circular economy/energy consumption.
- Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
- Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity.
- Use the organisation’s customer relationship management system (inhouse or externally sourced) to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.
- Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
- Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.
- Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness.
Why choose Inspire ATA?
We work with high-quality training providers to deliver a wide range of training programmes through a blended learning approach that is tailored to each learner's needs. Inspire ATA recruits and employs each apprentice on behalf of the "host" client, enabling us to offer additional support and a better experience for both apprentice and client.
We can also offer flexi-job apprenticeships which means we are able to offer short term contracts and other non-standard employment models
- Marketing theory, concepts and basic principles
such as what marketing is, the marketing mix
the promotional mix and the differences
between each channel used. - The business’ structure, vision, priorities, and
objectives, and how their marketing role
supports these. - Business tools used to measure the impact of
business objectives, the wider environment and
sustainability on marketing activities. - What a marketing plan is, how it is built and its
purpose. - The importance of competitor analysis and how
to undertake it. - Brand theory such as positioning, value,
identity, guidelines, and tone of voice. - Create content using principles of design and
copywriting, and how to adapt for online and
offline mediums e.g., writing digital content for
the web compared to leaflets. - Current and emerging technologies, software
and systems which impact on marketing. - Principles of conducting marketing
communications in an ethical and diverse
manner
- Develop or interpret briefs for external or internal
stakeholders and measure delivery in-line with the
specification and agreed timelines. - Plan and coordinate a marketing activity using marketing
tactics to acquire and retain one or more customer segments
using available resources. - Contribute to the generation of innovative and creative
approaches across video, images, and other formats, both
online and offline, to support campaign development. - Use research/survey software to gather audience insight
and/or evaluation to support the project. - Use copywriting techniques to write persuasive text/copy to
meet a communications objective ensuring it is in-line with
organisational brand guidelines. - Build and implement multi-channel campaigns across a variety
of platforms, either offline or digital media. - Proofread marketing copy ensuring it is accurate, persuasive
and is on brand.
- Has accountability and ownership of their tasks and
workload. - Takes responsibility, shows initiative and is organised.
- Works flexibly and adapts to circumstances.
- Works collaboratively with others across the
organisation and external stakeholders. - Seeks learning opportunities and continuous
professional development. - Acts in a professional manner with integrity and
confidentiality
Apprenticeships are available in the following locations
A number of our apprenticeship programmes are offered in multiple locations within the same area. Click on each location to find out more and apply.
Birmingham, West Midlands
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